Walking Past the Future, One Story at a Time

So I was walking my dog in the neighborhood a few weeks ago, past a cool and hip office on a street a few blocks away. As we walked by and I glanced in, I couldn't help but wonder what those folks were working on. A few days later, I was meeting with a friend for breakfast, talking about cool and hip office spaces. We literally got up from the table and hurried around the corner to that first office. That's when I discovered, well, the following story (that ran in today's Salem News). Curiosity sure can introduce you to some fascinating stuff, even in your own neighborhood . . .

December 26, 2012

Exploring the future from a corner in Beverly

Research firm's founder likes city's 'great vibe,' accessibility

By Jo KadlecekCorrespondent

The future has come to Beverly, and you can find it in the old taxi dispatch just around the corner from Cityside Diner.

The renovated street-level office on Knowlton Street now houses Latitude Labs, the newest venture for parent company Latitude, a global media and technology research company that has grown from a single employee when it began in 2001 to 16 and serves clients such as ESPN, The New York Times, BBC and Nickelodeon. Founded by CEO Steve Mushkin from a computer in the Beverly Public Library, Latitude’s headquarters now consists of four offices above the diner on Cabot Street. Its location in downtown Beverly is as important to Mushkin as the company’s global reach.

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